Our Story
CHOUCHOU (tcho-tcho), the Japanese word for butterfly, captures nature's transformative beauty. It reflects the journey of a woman: a constant evolution towards a radiant, revitalised self.
At CHOUCHOU TOKYO, we empower your transformation. Like the morpho butterfly, a symbol of rebirth, we believe in your potential to embrace the unknown and emerge stronger.
Our high-quality anti-ageing solutions become your trusted companions. Let CHOUCHOU TOKYO guide your metamorphosis.
Advanced Technology
At CHOUCHOU TOKYO, we believe in the power of high-performance Japanese technology.
That's why we’ve partnered with Artistic&Co., a leading beauty equipment manufacturer renowned for its commitment to quality, durability, and luxury. Every CHOUCHOU TOKYO device and skincare product undergoes rigorous quality checks by hand, ensuring you receive a product built to last and deliver exceptional results.
The Beauty Experts Behind CHOUCHOU TOKYO
Hear from Soutarou Kurata about what makes the CHOUCHOU TOKYO Mesobrush
and Scalp Serum unique.
Soutarou Kurata, Chief Beauty Expert for CHOUCHOU TOKYO
Soutarou Kurata
- Director of Beppu Garden Hill Clinic
- Visiting Professor of Dermatology and Hair Regenerative Medicine at Osaka University
- Standing Board Member of the Japan Society of Clinical Hair Restoration
- Board Member of the Japan Society of Clinical Dermatology and Surgery
- Consultant Physician for P&G Japan
Koichi ITO
- Ph.D. in Engineering, Tokyo Institute of Technology
- IEEE Life Fellow (January 2016)
- IEEE AP-S President
- Main research area: Assessment of Human and Electromagnetic Wave Interactions
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Blog posts
CHOUCHOU TOKYO Expands Reach with Multiple Store Openings and Pop-Up Launches
As we step into 2024, CHOUCHOU Co., Ltd. takes pride in reflecting on the successful store openings and pop-up shop launches that have contributed to its growth and presence in the Japanese beauty market. These endeavors have not only expanded CHOUCHOU TOKYO's reach but have also solidified its reputation as a pioneer in redefining morning beauty routines. The Sogo Hiroshima Store, Ginza Mitsukoshi Store and Haneda Airport Store stand as testament to CHOUCHOU TOKYO's dedication to providing exceptional beauty experiences. From the bustling streets of Tokyo to the scenic landscapes of Hiroshima, CHOUCHOU TOKYO's innovative Japanese beauty devices have found a home, offering customers an opportunity to discover transformative skincare solutions. Furthermore, CHOUCHOU TOKYO extends its appreciation to the esteemed department stores that hosted its pop-up shops, including Abeno Harukas Kintetsu Main Store and Seibu Ikebukuro Main Store. These temporary installations provided an immersive and interactive platform for customers to engage with CHOUCHOU TOKYO's products and gain valuable insights into their skincare routines. Notably, the collaboration with Isetan Shinjuku for the pop-up shop from September 2nd to September 12th, 2023, was a highlight of CHOUCHOU TOKYO's endeavors. The iconic location served as the backdrop for an unforgettable beauty experience, showcasing CHOUCHOU TOKYO's commitment to innovation and authenticity. While these past events are now part of CHOUCHOU TOKYO's history, they serve as inspiration for future endeavors. As we move forward, CHOUCHOU TOKYO remains dedicated to empowering individuals to embrace their authentic selves through revolutionary skincare solutions. As we ponder the achievements of these past initiatives, CHOUCHOU TOKYO wishes to convey our heartfelt thanks to our customers for your unwavering support. Stay tuned for upcoming announcements and opportunities to experience CHOUCHOU TOKYO's transformative products firsthand.
Transform Your Beauty Routine with 'The Mopho': Winner of Best Home Appliance Award
Discover the groundbreaking skincare innovation that's taking the beauty world by storm! Our latest beauty device, "The Mopho," has been featured in the esteemed magazine "STORY" and has clinched the prestigious Best Home Appliance Award. "The Mopho" isn't just another beauty gadget—it's a game-changer. With its ability to deliver salon-quality care in the comfort of your own home, it's set to transform your skincare routine. In just 5 minutes each morning, "The Mopho" offers a convenient solution for modern lifestyles, elevating your skincare results while saving you valuable time. Powered by cutting-edge technology, "The Mopho" ensures deep penetration of skincare ingredients, leaving your skin refreshed and revitalized. Its unique facial features combat fatigue induced by intense heat, guiding you towards a complexion that radiates beauty. Plus, the integrated vibration function provides precise care akin to a professional salon experience, enhancing firmness and luminosity while pampering stressed skin. Embrace a fresh perspective on beauty with "The Mopho." Loved by many for its transformative effects, its recognition with the Best Home Appliance Award underscores its unparalleled excellence. We're committed to delivering the best to you, so let "The Mopho" be your companion as you conquer the summer with confidence and beauty!
CHOUCHOU TOKYO Debuts in Japan: Unveiling Innovative Beauty Devices
On June 6, 2023, CHOUCHOU Co., Ltd. marked a significant milestone in its journey as it proudly introduced the pioneering Japanese beauty device to Tokyo, aiming to redefining morning beauty routines and inspire individuals to embrace authenticity in their daily lives. Esteemed members of the media gathered to witness CHOUCHOU TOKYO's commitment to revolutionizing the beauty industry. Ms. Aika Okawa, the CEO and President of CHOUCHOU TOKYO, articulated the brand's evolution and future aspirations, emphasizing its dedication to fostering freedom, strength, and beauty akin to the graceful flight of butterflies Captivating the audience with insights into CHOUCHOU TOKYO's flagship product, "THE MORPHO Series," Ms. Mako Fujita, Chief Designer at CHOUCHOU TOKYO, showcased the unique features and exquisite design that epitomize the brand's innovative approach to morning skincare rituals. The presentation challenged conventional beauty norms, asserting that skincare efficacy need not demand extensive time investments. The event featured a distinguished guest, Dr. Sotaro Kurata from Beppu Garden Hill Clinic, whose expertise in morning beauty routines and product efficacy enriched the discourse, underlining the scientific rigor behind CHOUCHOU TOKYO's offerings. The experiential session offered media representatives a firsthand immersion into the CHOUCHOU TOKYO universe, with hands-on experiences featuring THE MORPHO Series. Guided by the knowledgeable beauty team, participants explored the transformative potential of CHOUCHOU TOKYO's morning skincare solutions, igniting discussions and exchanges of insights. With 17 media representatives in attendance, the event concluded with dynamic interactions and fruitful exchanges, affirming CHOUCHOU TOKYO's commitment to building meaningful connections within its community. At its core, CHOUCHOU TOKYO seeks to curate authentic lifestyles, beginning from the pivotal moments of each morning. By prioritizing skincare efficacy during the early hours, we aim to redefine beauty habits, offering consumers the opportunity to achieve "Esthetic-quality skin" in just 5 minutes. THE MORPHO Series embodies CHOUCHOU TOKYO's dedication to enhancing morning routines, with plans to expand its product lineup to encompass a comprehensive array of offerings tailored to enriching women's lives from dawn till dusk. With the mantra, "Good Morning, Good Morphoning," CHOUCHOU TOKYO encapsulates its ethos of instilling positivity and fulfillment from the outset of each day. Moving forward, CHOUOHC remains steadfast in its commitment to supporting and empowering individuals on their journey towards self-expression and authenticity.
FAQs
In what order should I apply the CHOUCHOU TOKYO skincare series?
In what order should I apply the CHOUCHOU TOKYO skincare series?
- At firts: Morpho Booster
The booster is the first step of your daily morning ritual.
After cleansing your face, apply the Booster on your face and neck to hydrate* and prepare your skin for using The Morpho facial device.
*Up to stratum corneum
- Then: Morpho Gel
The Gel will allow you to use the RE mode of your device.
Every day, after applying the Booster on your face and neck, put 2 drops of the Gel directly onto The Morpho device head and start using the RE mode.
- Or: Morpho Serum
The Serum will allow you to use the RM mode of your device.
Only once a week after applying the Booster on your skin, apply 2 drops of the Serum onto The Morpho device and start using the RM mode.
- As a complement: Morpho Sheet Mask
Once or twice a week if your skin needs additional hydration.
You can also use your mask instead of the serum to perform your weekly treatment with the RM mode.
In this case, place your mask on your face, perform your treatment with the RM mode for 5 minutes, and then leave it on for an additional 5 minutes before removing it.
We recommend you massage the supplement into your face, neck and decollete until fully absorbed.
Why should I use it specifically in the morning?
Why should I use it specifically in the morning?
In the morning, the RE mode, your gentle and effortless facial workout, will wake up and soothe your facial muscles while boosting your skin metabolism. It will also promote the lymph drainage system which will help flush out the waste released during your sleep.
RM mode will allow for a quick and efficient penetration* of the active ingredients contained in the Morpho Serum to boost the firmness of your skin and give you enough moisture* for the entire day.
*Up to stratum corneum
What makes The Morpho special?
What makes The Morpho special?
Through our innovative skincare methodology, we insist on breaking through the traditional skincare concept and bringing you a new morning beauty ritual.
Morpho means to change or shift. Creating a morning ritual for your skin with The Morpho, enables you to take your skincare to the next level, preparing your skin to look its best for the day ahead while creating the perfect canvas for makeup application.
Carefully designed by Japanese doctors, scientists, engineers, and skincare experts utilising the latest, cutting-edge made-in-Japan technology and anti-ageing methods, in just 5 minutes each morning, The Morpho will rejuvenate and deliver better skin every time you use it.