On June 6, 2023, CHOUCHOU Co., Ltd. marked a significant milestone in its journey as it proudly introduced the pioneering Japanese beauty device to Tokyo, aiming to redefining morning beauty routines and inspire individuals to embrace authenticity in their daily lives.
Esteemed members of the media gathered to witness CHOUCHOU TOKYO's commitment to revolutionizing the beauty industry. Ms. Aika Okawa, the CEO and President of CHOUCHOU TOKYO, articulated the brand's evolution and future aspirations, emphasizing its dedication to fostering freedom, strength, and beauty akin to the graceful flight of butterflies
Captivating the audience with insights into CHOUCHOU TOKYO's flagship product, "THE MORPHO Series," Ms. Mako Fujita, Chief Designer at CHOUCHOU TOKYO, showcased the unique features and exquisite design that epitomize the brand's innovative approach to morning skincare rituals. The presentation challenged conventional beauty norms, asserting that skincare efficacy need not demand extensive time investments.
The event featured a distinguished guest, Dr. Sotaro Kurata from Beppu Garden Hill Clinic, whose expertise in morning beauty routines and product efficacy enriched the discourse, underlining the scientific rigor behind CHOUCHOU TOKYO's offerings.
The experiential session offered media representatives a firsthand immersion into the CHOUCHOU TOKYO universe, with hands-on experiences featuring THE MORPHO Series. Guided by the knowledgeable beauty team, participants explored the transformative potential of CHOUCHOU TOKYO's morning skincare solutions, igniting discussions and exchanges of insights.
With 17 media representatives in attendance, the event concluded with dynamic interactions and fruitful exchanges, affirming CHOUCHOU TOKYO's commitment to building meaningful connections within its community.
At its core, CHOUCHOU TOKYO seeks to curate authentic lifestyles, beginning from the pivotal moments of each morning. By prioritizing skincare efficacy during the early hours, we aim to redefine beauty habits, offering consumers the opportunity to achieve "Esthetic-quality skin" in just 5 minutes.
THE MORPHO Series embodies CHOUCHOU TOKYO's dedication to enhancing morning routines, with plans to expand its product lineup to encompass a comprehensive array of offerings tailored to enriching women's lives from dawn till dusk.
With the mantra, "Good Morning, Good Morphoning," CHOUCHOU TOKYO encapsulates its ethos of instilling positivity and fulfillment from the outset of each day. Moving forward, CHOUOHC remains steadfast in its commitment to supporting and empowering individuals on their journey towards self-expression and authenticity.
